STRATEGIC MANAGEMENT –MB 401
1. Vision and Mission
2. Strategic Intent
3. Strategic positioning
4. Strategic Management Model
5. Porters five forces model
6. Value chain analysis
7. BCG & GE Model
8. Core competencies
9 .Generic strategies
10. Various strategies for different stages of industry lifecycle.
11. Strategies for runner-up firms
12. Tailoring strategy to fit specific industry
13. Strategic alliances
14. Diversification strategies
15. Outsourcing strategies
16. Corporate Governance
17. Corporate culture
18. Crafting social responsibility
19. Strategies evaluation and control
20. Strategic leadership
BUSINESS
INTELLIGENCE - MB402
1.Business
Intelligence 2.Business Intelligence Value Chain3.Real-Time Business
Intelligence 4.Styles of Business Intelligence 5.Data Warehousing 6.Data Warehouse
Framework 7.Data Mining 8. Data Mining Applications 9.Business Performance
Management-BPM 10.BPMApplications 11.Performance Dash Boards12.BPM Architecture
13.Geographical Interface System Vs. Global Positioning System-GIS Vs. GPS 14.Business
Analytics-BA 15.Techniques Of BA 16.Data Visualisation 17.Business Intelligence
& Integration Implementation 18.Critical success factors of Business
Implementation 19.Reality Mining 20.Emerging Trends in BI
SUPPLY CHAIN MANAGEMENT - MB403
1.Explain the concept of Supply Chain Management 2.
Conceptual Framework of SCM 3. Global Supply Chain Management
4. Value Chain and Value Delivery System 5. Bull whip Effect 6.
Integrated Logistics Management 7.Inbound and Out Bound Logistics 8. Inventory
Management and its role in Customer service 9. Multi Modal
Transport 10.Types of Warehouse 11. Role and Importance of Handling
Systems 12. Role IT in SCM 13.RFID 14. Role of
Packaging 15 Supply Chain Network Design 16 Factors Influence Design
17. Role of Human Resources in SCM 18. Importance of Distributors in
SCM 19.Bar Coding 20.Resources in SCM
INVESTMENT
MANAGEMENT - MB404
1.Investment
2.Investment Vs. Speculation 3.Ex-Ante and Ex-Post Returns 4.Concept
of Risk 5.Efficient Market
Hypothesis 6.Bond Indenture 7.Bond Immunization 8.Bond
Convexity 9.Active and Passive Bonds 10.Sensex and Nifty 11.Price
Earnings multiplier approach 12.Capital Asset Pricing Model - CAPM 13.Arbitrage Pricing Theory 14.Concept
of Portfolio 15.Equilibrium Risk Return 16.Capital Market line
17.Mutual Funds 18.Sharpes Variability Index 19.Net Asset
Values – NAV 20.Famas Decomposition of Returns
BANKING & INSURANCE
- MB404
1.Wholesale
Banking 2.Scheduled Commercial Banks 3.Universal Banking 4.Retail Banking 5.Bank
Credit 6.Customer Profitability Analysis 7.Floating Rate Loans 8.Loan Pricing 9.Bank
Capital 10.Regulatory Capital 11.National Electronic Funds Transfer-NEFT 12.Plastic
Money 13.Concept of Insurance 14.Types of Insurers 15.Re-Insurance 16.Functions
of Insurers 17.Concept of Life Insurance
18.Tax Treatment of Life Insurance 19.Credit Insurance 20.Group
Insurance
TALENT
AND KNOWLEDGE MANAGEMENT - MB405
1.
Importance of Talent management 2.Talent Reservoir 3.Talent management grid 4. Talent management strategies 5. Types of competencies 6. Role of leaders
in talent management 7. Talent management information system 8. Competency model 9.Types of knowledge 10.
Key processes in knowledge intensive firm 11.. Location of knowledge 12.
Features of knowledge intensive firm 13.. Hansen-Earl’s seven schools of
knowledge management 14. Alvesson and Karreman’s knowledge management 15. Knowledge management infrastructure 16.
Knowledge management solutions 17.Any two organizational impact of knowledge
management 18. Types of timing 19.Factors
influencing knowledge management 20.Knowledge discovery systems
PERFORMANCE MANAGEMENT MB404
1.Scope of performance management. 2.Determinants of job
performance. 3.Performance planning. 3.Role clarity. 4.BARS. 5.360-degree
appraisal. 6.Attribution theory. 7.Performance analysis. 8.Performance loop 9.Yerkes
Dodson’s Law. 10.Process bench marking. 12.PM Audit. 13.Competency mapping. 14.Cafeteria
benefit plan. 15.Balance Scorecard. 16.Call back pay. 17.Sears model for
organizational performance. 18.Smart pyramid. 19.Steps for designing metrics.
20.ATI performance model.
CONSUMER BEHAVIOUR. MB405
1.Consumer Behaviour. 2.Marketing
Implications. 3.Perception. 4.Marketing strategies. 5.Retention. 6.Brain
Theory. 7.Models of consumer behavior. 8.Contemporary models. 9.Generic Model.
10.Post purchase behavior. 11.Disposal of products. 12.Howard seth Model.
13.Concepts of conditioning. 14.Cultural Behaviour. 15.Information Processing
theory. 16.Decision making in purchasing. 17.Consumer Behaviour Research
Process. 18.Social culture. 19.Cross culture behavior. 20.Life
style influences.
SERVICE AND GLOBAL MARKET MB
-404
1.4 Is of services 2.goods and service
categorization 3. Segmentation 4. Positioning 5.demension of quality 6.
Physical evidence in process 7.measuring service quality 8.people 9.service
marketing triangle 10.strategic for dealing for inseparability 11. Building
customer relationship 12.retension strategies 13.SERVQUAL 14.Cultural
Environment 15.Technological Environment 16 Global Markets
demographic environment 18. Difference
between global market and Indian market 19. New products in
Global Markets 20. Global product planing