Wednesday, 10 October 2018



1. R & D Investment & Company success 2.Operations that make up r & d.  3. R& D strategies. 4. Strategic Pressures on R & D. 5. Setting R & D Budget. 6. Changing nature of R & D management. 7. Organising industrial r & d 8.forms of external r & d.
9. Managing scientific freedom. 10. Scientific freedom link with product innovation process.  11 .effect of R & D Investment on products. 12. Evaluation Criteria of R & D. 13.Importance of Innovation.  14. Differentiate between Invention and Innovation. 15. Types of Innovations. 16. Innovation as a Management process. 17. Organizations and Innovation. 18. Organisational Structure and Innovation.  19. Role of Individual in Innovation. 20.   It Systems and their Impact on Innovation.

1.Operation management 2. Production life cycle 3. Process design 4. Batch processing  5. Aggregate planning  6. Maintenance management 7. Line balancing  8.Work study 9.  Service management  10 Culture and innovation  11. Value creation through service 12. Materials management. 13. Value analysis 14. Material requirement planning. 15. Purchasing management. 16 Inventory management. 17. Safety stock. 18. Stores management. 19 Bin card. 20.capacity planning

1.Define risk and scope of risk, Sources and types of risk.2.Risk Management Process, integrated approach to Corporate Risk Management.3.The concept and computation of Value at risk (VaR)stresses testing and  back testing.4.VaR and CaR to make investment decisions.5. Non-Insurance methods of Risk Management.6.Asset-Liability Management (ALM).7.RBI guidelines in Asset-Liability Management.8.Capital Adequacy.9.concept of Derivatives and types of Derivatives.10.speculators, hedgers, arbitrageurs.11.features and pay-off profile of Forward contract.12.The role of Derivative securities to manage risk.13.Clearing house, margin requirements.14.Differences between forward contracts and futures contracts.15.Mechanics of Interest rate swaps.16.Types of Currency Swaps. Valuation of currency swaps.17.Pricing of Interest rate swaps at option, put option, American option and European option.19.The Binominal option pricing model (BOPM): assumptions.20.The Black & Scholes option pricing model (BSOPM): assumptions

1.Definition and characteristics of OD 2.Growth and relevance of OD 3.History of OD 4 Values, Assumptions  and beliefs in OD 5. Difference between planned and unplanned change 6.Team and Team work. 7.Theories and Models of planned change. 8. Difference between transactional change and transformational change..9.Six box model in OD. 10 OD interventions. 11.Evaluation and institutionalizing. 12.Organizational process approaches. 13.Types of Team Interventions. 14.Negotiation technique. 15.Responsibility charting.  16.Diagnosis model 17.Quality circles. 18.Total quality management. 19. Strategic interventions. 20.Characteristics of organizational transformation.

Compensation Management
1. Concept of compensation management. 2. 3-p compensation concept. 3. New trends in compensation management. 4. Non financial compensation systems. 5. Traditional pay systems and modern pay systems. 6. Incentive pay. 7. Seniority pay and longevity pay. 8. Merit pay linked with competitive strategy. 9. Process of building market competitive compensation system. 10. Internal equity through job analysis 11.Organizational pay structures.  12. Internal job structure with external pay rates. 13. Components of employee benefits. 14. Brief VEBA. 15. Importance of totally integrated employee benefit program. 16. Employee benefits and employee services. 17. International compensation and competitive strategies 18.Flexible work schedules.19.Executive compensation packages.20.stratagic issues and choice.
E- Business Assignment
1.What is E-Business.2.What are the E-Business Models.3. Define Internet, Intranet, Extranet.4.Define E-cash and E-wallets.5.Define Intellectual Property Rights.6.Mention Ethical and Taxation issues.7.How E-Mail Marketing works.8.Define Search Engine Positioning.9.M-Commerce Frame work.10.Compare E-Commerce and M-Commerce.11.Mention 5 uses of M-Commerce.12.List out the M-Commerce Applications.13.What is Wireless Communication System.14.Define Satellite Communication.15.Define terms GSM, CDMA, FDMA.16.Mention Mobile Communication Standards.17. Define Mobile Banking.18.Advantages and Disadvantages of Mobile Banking.19.Short notes on Mobile Ticketing Process.20.Define Mobile Computing.

1. Gold standard system. 2. Bretton wood system 3. Foreign exchange market  4.International financial system  5.Subsidiary bank  6.Offshore bank  7. Euro bonds  8.Global bonds  9.American depositary report 10.Balance of payments  11.Foreign bonds  12.Swaps 13. Option 14. Foreign direct investment 15.Forward market 16. Future market 17.Derivatives  18.Capital account convertibility  19Value added tax   20.Hedging.

1. Mathematical formulation of LPP  2. Nature and scope of OR 3.Managerial applications and limitations of OR 4.Simplex method 5.Optimality conditions 6. Degeneracy 7. Relation between primal and dual 8. Sensitivity analysis 9.Initial basic feasible solutions 10.Transportation 11. Assignment problem 12. Travelling sales man13. Matrix minima method 14.Hungarian method 15. Fulkerson’s method  16. Network fundamentals 17.  Probablistic models 18. Resource analysis and allocation 19.Queuing theory and game theory 20. Saddle point                      

 PROMOTION AND DISTRIBUTIO N MANAGEMENT                                          
     1. Marketing Communication.2.  Integrated Marketing communication.3.  Explain Planning process.4.   Models of Marketing Communication. 5. Advertising. 6.what is Personnel Selling. 7. What is Sales Promotion 8? Interpersonal vs Mass Communication. 9. Product life Cycle. 10. Types of Advertising. 11.  Public Relations and Publicity. 12.  Personnel Selling Approaches. 13. Creative strategy development. 14.  Media objectives. 15. Distribution. 16 Advantages of Newspaper Advertisement. 17. Product Market Analysis.  18. Word of Mouth Marketing. 19.  Market Potential.   20. Demand Forecasting.

1. Product Policy  2.Product Mix  3. Modification and deletion.  4. Brandin 5. Brand Positioning 6. Repositioning Strategies 7. Brand loyalty 8. Brand Equity. 9. Brand Management Practices.  10.New Product Development Strategy. 11. Theories of NPD  12. Generic Product Development Process. 13. Diversification Strategies.   14. Risk Return Analysis  15.Product Portfolio Analysis  16.Models of NPD  17. Growth Strategies  18. Test Marketing.  19.Product Launching. 20. Market Segmentation.


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